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Proseminar Episode 28: Russ Coff

  • 1.  Proseminar Episode 28: Russ Coff

    Posted 04-16-2021 07:16

    Proseminar Episode 28: Russ Coff


    With special thanks, this episode is provided courtesy of the AOM STR division's Meet the Scholar series, used by permission.


    YouTube video version is here: 



    Podcast audio version is here: 




    Professor Richard Makadok

    Brock Family Chair in Strategic Management

    Krannert School of Management

    Purdue University



    "It is better to fail in originality than to succeed in imitation."

    -- Herman Melville